Center for Alcohol Policy Education Video Receives Top Honor in Association Media & Publishing’s 2011 EXCEL Awards
ALEXANDRIA, VA – The Center for Alcohol Policy’s educational video, The Dangers of Alcohol Deregulation: The United Kingdom Experience vs. American Alcohol Regulation, has been honored with a gold award in the “Media Innovation: Video” category of Association Media & Publishing’s 2011 EXCEL Awards. This annual competition recognizes the best and brightest in association and non-profit media and publishing. The Center’s video was applauded for effective use of impactful graphics and informative statistics as well as clearly communicating a significant amount of information in a short amount of time.
“This video is a valuable tool that helps further the Center for Alcohol Policy’s efforts to educate policy makers, regulators and the public about alcohol, its uniqueness and its regulation,” said Patrick Lynch, member of the Center’s Advisory Council and former Rhode Island Attorney General.
The Center produced the educational video to highlight the contrast between the deregulated system of alcohol controls in the United Kingdom with the effective system of alcohol regulation in the United States. The video conveys a serious message about the lessons Americans should take from the United Kingdom, where alcohol is sold below cost and available 24 hours per day, fueling an increase in crime, alcohol-related hospital admissions and childhood drinking. This depiction helps viewers better understand why the United States has a state-based system of alcohol regulation under the 21st Amendment, which provides separation between alcohol producers and retailers, and how it works to effectively regulate alcohol as it does today.
In addition to disseminating copies of the video to members of the alcohol industry and members of community and public health coalitions, the Center has made the video available to the media and the public by posting it on the Center for Alcohol Policy’s Web site at https://www.centerforalcoholpolicy.org/.
The Center for Alcohol Policy was recognized June 1 at the 31st Annual EXCEL Awards Gala, held in conjunction with the Association Media & Publishing Annual Meeting, at the Omni Shoreham Hotel in Washington, D.C. The winning entries were on display at the event. The winners are also featured in the July/August issue of Signature magazine.
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The Center for Alcohol Policy is a 501 c (3) organization whose mission is to educate policy makers, regulators and the public about alcohol, its uniqueness and regulation. By conducting sound and scientific-based research and implementing initiatives that will maintain the appropriate state-based regulation of alcohol, the Center promotes safe and responsible consumption, fights underage drinking and drunk driving and informs key entities about the effects of alcohol consumption. For more information, visit www.centerforalcoholpolicy.org.