Responsible Retailing Forum Releases First Research Brief in Series on Insights from 25 Years

Brad Krevor, director of the Responsible Retailing Forum (RRF), will be releasing a series of research briefs based on “insights and learnings from 25 years of research in responsible retailing.”

His first brief, which was released this week, addresses underage sales of alcohol, why they occur, and reviews a study conducted by researchers at Brandeis University that analyzed the implementation and effectiveness of an ExxonMobil Assurance of Voluntary Compliance (AVC), a responsible retailing program. The study revealed why underage sales persist despite intensive training and point-of-point sales protocols. 

6/16/2021