Responsible Retailing Forum Releases Second Research Brief in Series on Underage Sales and Why They Occur

Brad Krevor, director of the Responsible Retailing Forum (RRF), is releasing a series of research briefs based on “insights and learnings from 25 years of research in responsible retailing.” You can download brief #1 here. 

His second brief explores a new strategy for achieving compliance. Krevor outlines that the persistence of underage sales despite staff training, point-of-sales protocols, and supervisory practices has led to a new strategy to improve ID-checking that is equally effective with retail stores and on-premises serving establishments.

7/20/2021